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Brand and content

To help you meet your objectives and maintain brand fidelity, this page contains links to all the assets, tools and guidance you need.

Our brand is more than just our logo, font or colour palette. It's about our community of staff and students, alumni, parents and guardians, prospective students, and partners. It’s about what they think, feel and say about the University of ¾Ã¾Ã¾«Æ·.

Our content is carefully curated, driven with purpose, and imbued with powerful messaging.

Through consistent branding and engaging content, we ensure that the impression we leave on people is positive, persuasive and impactful.

Here's why we do it..

Importance of our brand Breaking the brand

How we present ourselves through our messaging, design, imagery and logo is crucial to our student recruitment and success as a higher education institution.

Our brand:

  • Encapsulates our identity, values, and promise of ‘Education without Boundaries’
  • Builds recognition, trust and loyalty among our internal and external audiences
  • Sets us apart in a competitive higher education landscape
  • Helps influence prospective students and partners to join us
  • Conveys credibility, consistency, and connection to our target audience.

Failure to follow our brand can lead to inconsistent messaging, design, imagery, and customer experience.

This can:

  • Dilute our overall brand identity
  • Confuse consumers, erode trust, and weaken brand recall
  • Make it harder to convey our brand's values and uniqueness, potentially harming our competitiveness and market position.
Self-service for branding material

You can create simple jobs yourself by using our templates on , the university’s digital library. This also gives you access to a wide range of images and guides.

You can download the Brand Centre’s most popular branding materials without a user licence. Instead, just click on the links below.

  • (for users inside the university network) 
    Logos, fonts, guidelines, images, branded Microsoft documents, Teams backgrounds, sub-brand materials, and digital signage templates
  • (for users outside the university)  
    Logos, fonts, guidelines and more

If you can’t find what you’re looking for, please contact us at content@gre.ac.uk.

Requesting support through Brand Centre

For more complex projects, you can submit a request for copywriting, design, video and photography support through .

Your request must include a thorough marketing brief with the objectives of your project. This will enable us to meet your expectations without delays.

Before submitting your request, please email content@gre.ac.uk to confirm that the brief has been reviewed by all stakeholders and approved by your line manager, if required.

You will need a user licence to access Brand Centre. As we have a limited number of licences, we prioritise marketing teams and those who regularly produce marketing collateral.

Throughout the university, ‘brand champions’ are available to assist with access to Brand Centre. If you don’t have a user license, your brand champion can help you. If you’re based in a faculty, they will be your faculty marketing lead (see below).

For a list of brand champions, please click .

Rolling out the brand

In support of our , we are rolling out the new brand gradually. Branding on university signage and our vehicle fleet will be updated as items need replacing.

Please check your documents, email signature and other university-branded materials to ensure that they meet our current brand guidelines. Many items can be updated using our . If you have paper material with old branding, please recycle this where possible.

If you see other university items with out-of-date branding, please contact us at content@gre.ac.uk.

Identifying the brand
You can check to see if branding on an item is up to date by looking at the logo. If the ‘of’ is smaller than the rest of the text, the item is not in the current brand.

Example of how the old and new logos differ

Faculty marketing leads

While the content and brand team creates marketing material for the university as a whole, the faculty marketing leads produce content for their faculties. Please contact your faculty marketing lead if you have a faculty-specific query about content.

FacultyContact
Faculty of Engineering and Science Kate Johnson
Faculty of Education, Health and Human Sciences Paul Myrmus
Faculty of Law, Arts and Social Sciences FLASRecruitmentandMarketing
¾Ã¾Ã¾«Æ· Business School bus-markcoms